(VitalNews.org) – A major political action committee in support of Sen. Tim Scott of South Carolina for the GOP presidential nomination suddenly canceled their television ad campaign for Scott to the tune of $40 million.
The Trust in the Mission (TIM) PAC abruptly canceled $40 million in TV ads this week with over a year to go until the 2024 presidential election. In a letter from Rob Collins, the committee’s co-chair, the PAC explained that what they are doing “would be obvious in the business world” while mystifying “politicos.” Collins said the TIM PAC will not “waste” money on television ads “when the electorate isn’t focused or ready” for an alternative candidate to former President Donald Trump.
Collin added in his statement that the PAC has “done the research,” “studied focus groups,” and “have been following” Scott on his campaign trail. From all of this, they’ve concluded that “the electorate is locked up” and spending money “on mass media” will not “change minds” until closer to the election.
In sum, Trump is so far ahead of the other candidates in the GOP primary polls that the TIM PAC feels like $40 million in television ads would be a waste of money and probably won’t change enough minds right now to push Scott higher in the polls. The PAC will still fund grassroots efforts to register voters and get them out to the polls but is setting aside the $40 million for ads until the Iowa caucuses.
So far, although Scott’s still in the race, he doesn’t seem to be doing very well. His current polling numbers won’t qualify him to participate in the GOP candidate debates and many believe the senator would be better off dropping out and declaring his support for another candidate with better prospects.
Even without Trump in the race, Scott is still way behind the other contenders, including Florida Gov. Ron DeSantis and former South Carolina Gov. Nikki Haley.
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