In an unprecedented development, Texas Attorney General Ken Paxton has initiated a probe into the toothpaste industry, taking up the fight against the potential dangers of fluoride.
See the tweet below!
Paxton is investigating accusations against big names like Colgate-Palmolive and Proctor & Gamble for possibly misleading consumers, specifically targeting the safety of children’s fluoride toothpaste.
This aggressive action calls into question deceptive advertising practices that may endanger our children’s health.
This bold move by Paxton targets the heart of the contentious fluoride debate.
His actions aim to unveil whether toothpaste marketing encourages excessive fluoride use, contrary to CDC and ADA advice.
This investigation seeks to uncover if these companies mislead the public by suggesting more toothpaste than necessary, especially for children.
Civil Investigative Demands (CIDs) have been dispatched to Colgate and Crest’s parent companies, marking the latest salvo in an ongoing battle.
The investigation scrutinizes marketing practices that could potentially mislead and place Texas families at risk.
Paxton has emphasized his commitment by stating, “I will use every tool available to protect our kids from dangerous levels of fluoride exposure and deceptive advertising.”
While fluoride is widely recognized for its benefits in preventing dental cavities, recent research raises red flags.
Studies, including those by the National Toxicology Program, suggest that excessive fluoride exposure could lower IQ in children.
Although these studies face criticism for their methods, they’ve intensified the debate over fluoride’s safety.
“Our children’s toothpastes that contain fluoride provide important oral health benefits, are safe to use as directed, and provide directions for proper use consistent with US Food and Drug Administration requirements,” said Tom DiPazza, Colgate-Palmolive’s vice president of corporate relations, cited by USA Today.
Colgate-Palmolive defends its products, asserting compliance with FDA guidelines and proper usage directions.
The company states that fluoride-containing toothpastes offer crucial oral health benefits when used correctly.
However, Paxton’s investigation questions whether the advertising practices of these companies conflict with these guidelines, potentially leading to unsafe levels of fluoride exposure in children.
“Toothpaste manufacturers must follow state law to ensure that they aren’t putting Texas families in peril through their false, misleading, and deceptive marketing, and these CIDs will help my office discover any potential wrongdoing,” Paxton declared, underscoring his resolute stance against any corporate behavior endangering Texan families.
Legislative actions across states like Utah and potential changes in Florida further cement this as a significant national issue regarding fluoride use.
As the investigation progresses, Ken Paxton remains steadfast in protecting children from deceptive practices.
The outcome could reshape how the toothpaste industry markets fluoride’s use, ensuring Texas families are safe from misleading health claims.
BREAKING: AG @KenPaxtonTX investigating Colgate and P&G for deceptive toothpaste marketing.
Fluoride overexposure is NOT SAFE. Yet "Big Toothpaste" markets their products in ways that encourage overconsumption.#MAHA means standing up when corporations put profit over health. pic.twitter.com/DdNRmMe5QE
— Calley Means (@calleymeans) May 1, 2025
