(VitalNews.org) – Apple could end up charging users up to twenty dollars to use their Apple Intelligence AI features as they continue to boost their business lucratively.
Apple is expected to release some of their Apple Intelligence features across some Apple devices later in the year. The company has discussed adding advanced Siri features that automatically are able to perform functions like generating emails or images.
Some of Apple’s more advanced AI features could be charged on a monthly subscription feature. Neil Shah, partner at Counterpoint Research, spoke on the cost of artificial intelligence and stated that Apple will most likely want to get what they can from users to offset that.
“Software and services makes it more lucrative for Apple to pass it on with the Apple One subscription model,” Shah said.
Experts have said that they could release it as an Apple One feature, which now costs just under twenty dollars per month and includes different Apple features like Apple Music.
“Apple is one of the few connected devices companies that has successfully monetized the value-added services it offers,” Ben Wood, chief of research at CCS Insight, said.
He continued, “As a result, it has set a precedent with its users that they have to pay for more premium services. On this basis, it can’t be ruled out that Apple may choose to charge for more advanced features within its Apple Intelligence offering.”
It’s not unusual for companies to charge for their artificial intelligence services, especially if they are premium or advanced, so this would not be out of the norm for the AI world. OpenAI has a subscription fee for their advanced options and Microsoft charges for their Copilot tool as well.
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