(VitalNews.org) – Taylor Swift’s latest money-making scheme shatters records, proving once again that her fanbase will buy anything she puts her name on.
The pop star’s “Eras Tour Book” sold a staggering 814,000 copies in its first weekend, exclusively through Target.
Swift’s book, which retails for a hefty $39.99, managed to outsell every other book in the country despite being available only at Target stores.
This exclusive deal shut out other retailers, including Amazon, demonstrating Swift’s power to manipulate the market and her fans’ willingness to jump through hoops for her products.
The sales figures reported by Circana, a company that tracks approximately 85% of the print market, reveal the extent of Swift’s dominance.
Her book nearly surpassed the first-week sales of Barack Obama’s “A Promised Land,” which sold 816,000 copies in 2020.
Even though Swift’s ardent supporters rushed to purchase the book, some fans reported finding typos and errors within its pages.
This sloppiness raises questions about the quality control of Swift’s products and whether her team is more focused on profits than delivering a polished product to fans.
Swift’s ability to bypass traditional distribution channels and still achieve record-breaking sales is a testament to her marketing savvy and the cult-like devotion of her fans.
The success of the “Eras Tour Book” comes on the heels of Swift’s concert film, which grossed over $200 million and became the highest-grossing concert movie in history.
As Swift continues to dominate popular culture, questions arise about the long-term effects of her influence on young fans and the broader implications for American society.
Some wonder whether they are witnessing the rise of a new form of celebrity-driven consumerism, in which fans blindly follow and purchase whatever their idols produce.
Lady whose popularity changes world economies – Taylor Swift’s “Eras Tour Book,” which was released on Nov. 29, sold 814,000 print copies over the Thanksgiving holiday weekend
■ This is the largest first week print sales total of 2024, according to Circana Bookscan. pic.twitter.com/qrXiMtl2pO— Stephen Mutoro (@smutoro) December 6, 2024
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